SEO. The simple answer to this question is yes. We believe that it is imperative that SEO practitioners adapt to the changes in search engines. However, believing that this is a dramatic change to SEO is misunderstanding the industry itself. The people who program search engines and the people who optimize websites typically have the same goal providing users with the best search returns possible. In that sense, we are all working together to ensure that people get the answers to their questions. It is impossible to ignore the importance of social media today. Facebook has more than 500 million users. Sites like Yelp, LinkedIn, and Twitter continue to affect the way people interact with the Internet, and many SEO professionals have already begun to work social media into their arsenal of services. In this sense, the Bing-Facebook agreement is an indication of how important social media optimization should be to an overall search-engine optimization plan.